The Power of Social Media and Community

February 12, 2013

in Confessions

There is a lot of power in social media. A few tweets can start a movement, as it did with #dressNathanout. A Twitter campaign that started in Owasso, OK.

Even more important is the power in the love and support of a community that comes together. I am so happy that I got to play a small part in the amazing story.

Nathan Mitchum was the manager of the Owasso Rams boys basketball team. But the special needs senior wanted the chance to play.

A twitter campaign started up to #dressNathanout. The campaign spread quickly with the help of N2Owasso, a community site that I help run part of my job.

Because of the love and support of the Owasso community, #dressNathanout started trending on Twitter on February 5th. Between 12 (midnight) to 6 am PDT approximately 1200 tweets and about 500 users were taking to Twitter. Between 6 am to 12 Noon PDT: 1700 tweets and about 733 users were all supporting #dressNathanout. Some of those supporters, you have probably heard of including:

Carrie Underwood

Blake Shelton

Miss America

Bo Van Pelt

Abby Wambach

Kenny Stills

Blake Bell

Aaron Colvin

Kevin Durant

Mallory Hagan – Miss Oklahoma

Oklahoma Thunder Cheerleaders

And it worked. Nathan Mitchum took to the court tonight against Sand Springs in the last few minutes of the game.

As fans from around the country cheered him on, Nathan hit two 3-point shots and ended the game with 8 points.

As his team carried him off the court, the Twitter support continued with pride, joy, and even shoutouts to Anderson Cooper to pick up Nathan's story.

@Jarvidus said it best when he tweeted, "Tonight wasn't a great night in Owasso sports news. It was a great night in the story of humanity."

When a community comes together, even a digital community, anything is possible. Right Anderson Cooper?

photo by Loren McGhee of N2Owasso.com photo by Loren McGhee of N2Owasso.com